Lessons Learned from the Anatomy of a 18M Deal: A Journey of Patience and Persistence
- Rami Hajji

- Nov 28, 2024
- 3 min read
Updated: Dec 2
Securing a deal worth €18 million is no small feat. It requires more than just a good product or service; it demands patience, persistence, and a strategic approach that can withstand the test of time and challenges. This post breaks down the key lessons learned from navigating such a complex deal, offering insights that can help anyone involved in high-stakes negotiations or long-term projects.

Understanding the Value of Patience
One of the most critical lessons from this €18 million deal is the importance of patience. Deals of this magnitude rarely close quickly. They involve multiple stakeholders, thorough due diligence, and often, unexpected hurdles.
Time to build trust: Trust between parties takes time. Rushing can lead to misunderstandings or missed details.
Allowing for thorough due diligence: Both sides need time to verify facts, financials, and legal aspects.
Navigating regulatory and compliance checks: Large deals often require approvals from various authorities, which can delay progress.
In this case, the negotiation spanned over 18 months. Each phase required careful attention and a willingness to wait for the right moment to move forward.
Persistence Through Challenges
Persistence is the engine that drives a deal forward when obstacles arise. This deal faced several challenges, including shifting market conditions and internal changes within the companies involved.
Adapting to changing circumstances: Flexibility helped the teams adjust terms and timelines without losing momentum.
Continuous communication: Regular updates and transparent dialogue kept all parties aligned.
Problem-solving mindset: Instead of focusing on setbacks, the teams worked collaboratively to find solutions.
Persistence also meant revisiting and revising proposals multiple times, ensuring that the deal remained attractive and feasible for everyone involved.
Building Strong Relationships
Behind every successful deal is a network of strong relationships. This deal highlighted how personal connections and mutual respect can influence outcomes.
Engaging key decision-makers early: Involving the right people from the start helped avoid delays later.
Understanding each party’s priorities: Knowing what mattered most to the other side allowed for better compromises.
Maintaining professionalism: Even during tough negotiations, respect and courtesy kept discussions productive.
These relationships created a foundation that supported the deal through its ups and downs.
Clear and Detailed Documentation
A deal of this size requires meticulous documentation. Every term, condition, and contingency must be clearly outlined to prevent misunderstandings.
Drafting comprehensive contracts: Legal teams worked closely to cover all aspects, including payment schedules, deliverables, and exit clauses.
Regular updates to documents: As negotiations evolved, documents were updated to reflect new agreements.
Ensuring clarity for all parties: Plain language helped avoid confusion and made the contract accessible to non-experts.
This attention to detail reduced risks and provided a clear roadmap for execution.
Strategic Timing and Decision-Making
Timing played a crucial role in the success of this deal. Knowing when to push forward and when to pause made a significant difference.
Waiting for market conditions to improve: The teams monitored economic indicators and adjusted their approach accordingly.
Aligning internal approvals: Coordinating with internal stakeholders ensured that decisions were made efficiently.
Choosing the right moment to finalize: Closing the deal at the optimal time maximized benefits for both sides.
Strategic timing helped turn a complex negotiation into a successful agreement.
Lessons for Future Deals
This €18 million deal offers valuable lessons for anyone involved in large transactions or long-term projects:
Be patient and expect a long process.
Stay persistent despite obstacles.
Build and nurture strong relationships.
Keep documentation clear and updated.
Make decisions based on timing and strategy.
Applying these principles can improve the chances of success and reduce stress during complex negotiations.


