Born in Egypt.
Raised in Tunisia.
Living in Germany since 2010.

I’ve spent the past decade transforming curiosity into commercial impact, helping businesses grow through digital products that truly resonate with people.

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From fintech and logistics to e-commerce and SaaS, I’ve built and scaled solutions used by thousands, driving millions in revenue while keeping one principle constant: products should create value that lasts.

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I’ve led startups, built cross-functional teams, and partnered with sales, marketing, and tech leaders to bridge vision with execution, turning ideas into tangible growth.

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What drives me is the belief that good products don’t just work, they win hearts and markets.

That’s why I focus on building with empathy, selling with integrity, and scaling with strategy.

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When I’m not building, you’ll find me in the gym or on my mountain bike, experimenting with Mediterranean recipes, or exploring new cultures with my family, all things that fuel the creativity I bring into my work.